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In today’s world product and services are increasingly becoming similar both in terms of quality and pricing. The power of Product differentiation through branding is steadily […]

  There has been an increased global concern around issues of environmental conservation or the impact of human activity on the environment over the last century. […]

  The airline industry has drawn a great deal of attention especially in Kenya following the historical loss of close to 26 Billion Ksh of Kenya […]

  Cold calls are helpful, but hard to make.  Cold calling makes entrepreneurs stronger and smarter as the feedback teaches them about their own products. Here […]

  Here are some sobering statistics for entrepreneurs. In 2011, more than 40,000 new business entities were launched in Kenya, but 40% of those companies are […]

  Muhammad Yunus, often called the father of micro-credit, garnered worldwide headlines by winning the 2006 Nobel Peace Prize. He was a pioneer in doing business […]

  For first time entrepreneurs, getting the product or service right is crucial. Neglect this and the company does not even make it out of the […]

  Many entrepreneurs always sight the lack of capital as the reasons why their businesses fail. Starting a new venture whether it’s a tech start-up or […]

There are many challenges faced by many African innovators of registering their ideas for protection under intellectual property especially patents. High registration cost, red tape by […]