Opinion

August 17, 2017

Experience Marketing for SMEs

Many consumers in Africa are allocating most of their income to creating and enjoying memorable experiences with their family and friends. A few companies have got […]
July 31, 2017

The Future of Coal in Kenya

As a developing country Kenya has had a growing demand for energy that has continually outstripped supply majorly driven by current and future infrastructure projects such […]
July 19, 2017

Working from Home is a viable future option for SMEs

Whenever an entrepreneur or even an employee states that they are working from home, it leaves one with a bad impression of a lazy person or […]
July 18, 2017

Excellent Marketing through story telling

We are constantly bombarded with all kinds of brands from morning until evening.  The challenge that SMEs face is how to ensure that their brands stand […]
July 17, 2017

How News Media Houses can Use Attractor state concept to manage disruption in Africa

The last couple of decades has seen many sectors that were considered stable due to high barriers to entry disrupted by small entrants who have gone […]
July 6, 2017

M-Akiba success lies not as a retail bond but Social Impact Bond

  Kenya like many others African is developing fast with the World Bank projecting that by 2030 50% of the African population will be in urban […]
June 20, 2017

Sustainable Development; Competitive Advantage for SMEs

Private companies for a long time have existed to satisfy major stakeholders such as shareholders who need a return for their investment, customers who need quality […]
June 19, 2017

Kenyan Bus Companies Must Change Tact to Beat the Madaraka Express

The Madaraka Express is said to have knelt the last nail to the coffin both for the road cargo transporters and bus companies plying the Nairobi-Mombasa […]
April 3, 2017

Strategic Cost Management for SMEs

Most of us have been through a situation where the organization is cutting back due to declining market share leading to poor performance. Most often than […]