I was recently involved in a colloquium organized by B Lab East Africa and transformational Business Network which took place at the Kenya School of […]
The problem of customer retention is not a new phenomenon to many companies in Africa. Customer turnover to a certain degree is allowable depending with the […]
I was recently involved in reviewing the marketing strategy of a client with management specifically not seeing significant return nor feedback from the many trade shows […]
Most of us are familiar with constant bombardment from retailers, telecommunication companies, airline companies etc. The big question in business owners and other stakeholders is, do […]
The last couple of years have seen many African airline struggles for a spectrum of reasons; Ebola outbreak in West Africa, low commodity prices, threat of […]
Advertising is about trying to influence people to take an action we want such as choosing our brand in a supermarket, visiting our social media sites […]
I recently attended a workshop organized by Strathmore Business School in collaboration with Maastricht school of management whose main agenda was to discuss ways in which […]
