Opinion

July 20, 2016

Digital Marketing: Nexus between Website and App

Latest statistics in Africa show that, more than half of all information searches and online shopping is done with mobile devices. SMEs need to leverage on […]
July 20, 2016

Successful Launch of a New Product: lesson for African SMEs

The rate of failure of new products and services in Africa and the world is something entrepreneurs and Micro, Small and Medium Enterprises (SMEs) in Africa […]
July 14, 2016

Disruptive financial technology: Should Banks fear or is in an inevitable future

The last year has seen a great number of disruptions in many industries mostly attributed to technology. Most recently in Kenya we have seen telecommunication giant […]
July 11, 2016

Ad Hoc Promotions Can’t Buy Customer Loyalty

Most of us are familiar with constant bombardment from retailers, telecommunication companies, airline companies etc. The big question in business owners and other stakeholders is, do […]
July 11, 2016

Educating the World’s Micro Entrepreneurs

The impact of business training on micro-entrepreneurs and their businesses is transformative and can never be overemphasized. According to a research done by The Delloite School […]
July 8, 2016

Bidco Africa, Safaricom & Equity Bank: Three Strategic Approaches to Success

  Strategy is one of those words that are in every manager’s lips or resume worth their salt. Most often than not, most corporate strategies are […]
June 14, 2016

Route-to-Market African Startups Need to Adopt

Never in the history of the African enterprise have we seen the level of interest and availability of financing not to mention rapid growth of African […]
May 10, 2016

Build Your Brand as a Relationship

  Companies in Africa need to radically change the way they think about brands else they may become irrelevant in the global market. In the past, […]
April 25, 2016

Buying a Company in Africa Can Be a Better Option than Starting One

  Most people at some point in their career lives reach the crossroad of whether to work in someone else’s  company or move to self employment. […]