Opinion

October 19, 2015

Why Big Companies Struggle To Market Online

  For all their rhetoric about a digital future, established firms in most industries still sell mainly through traditional channels, while newcomers seize the virtual territory. […]
October 9, 2015

Don’t base business partnerships on personal chemistry

  There is a saying that goes don’t mix business with pleasure. Over the years I have come to appreciate this statement. Many entrepreneurs have found […]
October 9, 2015

Why Most Business Plans NEVER get Funded

  Few areas of business attract as much attention as new ventures, and few aspects of new-venture creation attract as much attention as the business plan. […]
October 1, 2015

Bad Service Nullifies Advertising

  Studies show that insurance uptake or penetration in East Africa is quite low. Going by the number of advertisement going round you may notice that […]
September 28, 2015

Business Failure of SME’s; How to overcome

A Small business that is independently owned and operated and not dominant in its operations are faced with many challenges. Such challenges may or not be […]
September 24, 2015

Children are Not Small Adults: Lesson for Start ups

Many entrepreneurs and would be entrepreneurs start their venture with the grave assumption or strategy of running their start up like miniature version of large and […]
September 22, 2015

Nexus Between Technology and Human Person In Customer Service

We have heard all too often many companies in Kenya and Africa in general hire global consultants to help them turn around their fortunes from losses […]
September 19, 2015

Customer Service: The Unsung Hero

In today’s world product and services are increasingly becoming similar both in terms of quality and pricing. The power of Product differentiation through branding is steadily […]
August 26, 2015

Carbon Trade:An Opportunity For Africa

  There has been an increased global concern around issues of environmental conservation or the impact of human activity on the environment over the last century. […]