SME Insight & Research

March 5, 2016

Intellectual Property: Copyright

  Copyright is a legal right given to the authors or creators of works. Under copyright law, the copyright owner has a number of exclusive rights including the right to publish […]
February 23, 2016

The Role of ISO Standards in Africa’s Economy

Trade is crucial for the growth of any country more so African countries most of which envisage growing in double digits. African countries must therefore respond […]
January 12, 2016

Social Impact Bond: The Sustainable Strategy to African Development

  Africa is developing fast, the world bank projects that by 2030 50% of the African population will be in urban areas. Most African governments cannot […]
January 9, 2016

Subscriptions Model in Africa: Winners and Losers in Retail

Consumers in Africa haven’t always shopped in mega-malls, retail centers, and supermarkets. Before everything became available in a single place, many people had the staples that […]
December 22, 2015

What African SMEs Need to Know About Sustainable Development Goals

The UN General Assembly recently held its regular meeting in New York which was quite different and has significant implications to the African continent.  More than […]
December 7, 2015

Excellent Operations Management For SMEs

  Many SMEs in Africa find the going tough the first 3 to 5 years of their businesses for various reasons such as finances, lack of […]
November 25, 2015

Pricing Your Products for the 21st century Consumer

The price of a new product or service depends on a wide variety of factors. Price-setters must analyze variable and fixed cost structures, the competition, the […]
November 23, 2015

New Marketing For a New Era In Africa

If the 20th century was the era of abundance for African SME’s, Viffa Consult reckons that the 21st century will be that of scarcity. This article […]
November 20, 2015

Business Valuation Made Simple

Whatever your next strategic move; exit, growth (organic or acquisitive), the ability to value a business is crucial. The process is complex and you should take advice […]