Over 70% of Small and medium enterprises in Kenya fail to reach their third birthday. This is due to a variety of reasons that are well documented in public domain. Globalization, shortened products and customer cycle, rapid shifting customer taste among other factors have continuously created a challenging business environment for Kenyan SMEs who must to stay afloat through Innovation.

Technology has enabled an improvement in the price and capacity of tools for collecting, transmitting, storing, analyzing and acting upon data by SMEs. SMEs can therefore gather more information relating to their businesses be it customer or supplier data and to turn it into actionable knowledge hence developing a competitive advantage.

To compete effectively SME must develop innovative capabilities  driven by research and data analytics.


Viffa offers SMEs research capabilities in :

  • Consumer Behavior    Customer journey, Attitude and Usage, Consumption habits and purchase decision drivers
  • Digital Presence         Online customer profiling, e-commerce research and social media analysis
  • Market Strategy          Industry trends, tracking and bench-marking, market potential and opportunity research.
  • Product Management Packaging effectiveness, Brand awareness, New product development and pricing strtaegy
  • Promotional Strategy  Communication effectiveness, Ad awareness, Intent to purchase assessment, ad/concept/message testing


The explosion of data in the recent past has brought innovation opportunities for SMEs. SMEs must take advantage of the large amount of data being generated both within and outside the business. This can be done by effectively using the data to drive informed decision making. We can help you dig deeper into the data allowing you to empower your entire organization with compelling insights and uncover untold narratives.

Viffa offers SMEs data capabilities in:

  • Connecting survey data with internal KPIs/data warehouses or external industry data sources. we can provide real-time access and data driven visualizations
  • Enhancing  your applications adding aspects of visualization and real-time analysis into your delivery solution
  • Visualizing  your existing data, making it more accessible across your organization