Digital Marketing & Digital Marketing Strategy

Many SME entrepreneurs are always cracking their heads wondering how they are going to grow their business in an ever competitive environment, given that most of them may not have the financial muscle to compete against bigger organization whose monthly marketing  budget is equivalent to their annual turnover. Well with the advent of technology the playing field has been literally leveled.

Digital marketing if well strategized and implemented can be a source of tremendous result to a typical SME’s. But wait , many small and medium enterprises owners would ask ;

What is digital marketing strategy and why do I need one?

How do I know if digital market is right for my business?

How do I formulate a digital marketing strategy?

How do I convince decision makers that now is the time to invest in digital marketing?

Are consumers ready for digital marketing?

Reason for a digital marketing strategy

Let us briefly explore reasons why you need a digital marketing strategy.

First without one you will miss opportunities and lose business. Hence formulating a digital marketing strategy will help you make informed decision about the foray of digital marketing arena, and ensure that your efforts are focused on the elements of digital marketing that are most relevant to your business.

It doesn’t matter what business you are in, it’s fairly safe bet that an increasing number of your target market rely on digital technology very day to research, evaluate and purchase products and services they consume.

Without a coherent strategy of engagement and retention through digital channels, your business is at best missing a golden opportunity and at worst could be left behind, watching your competitors pull away across an ever-widening digital divide.

Unlike conventional forms of mass media marketing, the internet is unique in its capacity to both broaden the scope of your marketing reach and narrow its focus at the same time. Using digital channels you can transcend traditional constraint like geography and time zones to connect with a much wider audience.

At the same time, digital technology can allows you to hone your marketing message with laser-like precision to target very specific niche segment within that wider market. Implemented effectively it can be an incredibly powerful combination.

If you are going to harness the power of digital marketing it is a prerequisite that you have a deep understanding of your market, how customers are using technology and how your business can best use technology to build enduring a mutually rewarding relationship with them.

If you need any assistance answering the rest of the questions in regard to your business and digital strategy in general kindly contact us at victor@viffaconsult.co.ke or info@viffaconsult.co.ke